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Perth copywriter and blogger Hannah Moss sits at a desk writing a blog post called how to write and amazing blog post so your dream clients find you and love you

How to write an amazing blog post so your dream clients find you and love you

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Hannah Moss sits with a laptop, blogging about personal branding

Here’s how blogging elevates your personal brand – and why that’s important.

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Hannah Moss sits with a laptop and a glass of wine, trying to narrow down the target market for a copywriting project

The real reason you need to narrow down your target market (hint: it’s not just about sales)

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hannamossity

Hannah Moss
Instagram post 17886953746896123 Anyone else still emotionally hungover from 2020? #hsp
Instagram post 17892490987799733 Lots of people turn “eco-conscious” when they have kids. It’s not just the whole having-a-place-for-our-grandchildren-to-live-that-isn’t-on-fire thing... it’s the sheer amount of waste we create in their name, piling up around us. 

I have not nailed this. I never even had the energy to try cloth nappies (and when I say I didn’t have the energy, I mean one time I was so sleep-deprived and burnt out that I left my dog at the park. I walked home and watered the whole front garden to the tune of endless screaming and whining before I realised. I threw the kids back into the pram and pissbolted back to the park, just in time to find the guy who mows the lawns about to put her on Facebook and take her home. I still feel sick when I think about it 😔 so yeah I forgive myself for the nappy thing when I remember what a sub-functioning human being I was back then).

ANYWAY just coz you can’t do everything doesn’t mean you can’t do some things. My two areas of focus are sustainable fashion and eliminating food waste which both feed into my overall effort to consume less across the board. For me, these two things are fun and easy to integrate into daily life. I’ve posted a bit about my feelings for preloved clothes and I’ll start to share some of the food waste reduction stuff too if only because it’s weirdly something I get right into. 

Do you have a “passion” area when it comes to living more sustainably? Even if you are useless at everything else? 

#womenwhowrite #sustainablefashionblogger #perthwriter #writingcommunityofig #writingcommunityofinstagram #lifewriting #writinginspiration #foodwaste #zerowastelifestyle #zerowastejourney #zerowastetips #creativejourney #lifewriting #memoir #perthcreatives #mumsofperth #sustainablefood #consciousparenting #consciousmotherhood #climateemergency #feministwriter #feministaf #findyourvoice #womensupportingwomen #homegrownfood #fuckfear #fuckcapitalism #climatemergency #lovewriting #writersuniverse
Instagram post 17886614764907786 One of my top three reads of 2020, I loved this book so much. It is rammed full of science from all different disciplines - psychology, anthropology, economics, criminology… anything to do with human nature. And Bregman doesn’t just present the studies. He tears a bunch of them to shreds. He does all the background investigation, reading research journals and interviewing people to show us how easily scientific evidence can be misinterpreted and misrepresented, especially to sell stories in the media. It’s quite shocking to see how many policy and infrastructure decisions are based on these flawed ideas, and the impact that can have on the population over decades. 
 
Time and time again he demonstrates that humans are basically and essentially good. But our greatest strengths as a species are also our biggest downfalls - our need to belong, to be loved, and to feel like we are contributing to the greater good have given us our evolutionary advantage but combined with the advent of "civilisation" are also the reasons people do horrible things.
 
The other way we keep fucking things up is by believing the worst of other people, and constructing systems (prisons, schools, workplaces etc) around that belief.
 
Bregman has a really lovely, easy to read style, translating the science like he’s chatting to you over a drink. Recommend to every person who is interested in human behaviour and/or has ever felt anxious or sad about the state of the world.
 
P.S. @_madeofwords recommended this book to me and she’s done a better write-up than this on her blog. Definitely go to her for more perspective-shifting reads!
 
 
 
 
 
 
#rutgerbregman #humankind #nonfiction #humanhistory #writingcommunityofig #writingcommunityofinstagram #feministwriter #feministauthor #perthwriter #writersofperth #fuckcapitalism #fuckfear #findyourvoice #writeyourstory #tellyourstory #writinginspiration #creativejourney #creativeprocess #womenwhowrite #womensupportingwomen #climateemergency #booksaremagic #lifewriting  #readmorebooks #bloggingadvice #lovewriting #feministaf #feministasfuck #writeyourbook #authenticleadership
Instagram post 18064565638261391 ❤️
Instagram post 17871724154139541 Random notes to self. I'm often surprised by what pops up when I'm meant to be writing something else. It's telling, and always best to go with it. The stuff that wants to be written won't go away until you write it. 

Thank you @_madeofwords for the inspiration - I love reading all of your fragments on writing and motherhood and everything else - you prompted me to share some of my own ❤️

#consciousparenting #womenwhowrite #writingmotherhood #feministmama #feministmother #perthwriter #writersofperth #lifewriting #breakinggenerationalcurses #fuckfear #fuckcapitalism #fuckpatriarchy #feministwriter #feministauthor #motherhoodrising #intergenerationaltrauma #creativeprocess #creativejourney #smashthepatriarchy #womensupportingwomen #writingcommunityofinstagram #writingcommunityofig #writinglife  #writinginspiration #bloggingadvice #writingtips #writerofig #writeronig #writersuniverse #findyourvoice
Instagram post 17900046106660194 🤔 ...thinking face… not that useful tbh. Not when you’re drafting like I am right now. In these early stages, it’s just turning ideas into words on a page, quickly. Making it sound good is for later. 

For maximum words, the most important thing we can do is to get into a flow state, and the best way I know how to do that is to move out of my head and into my body. 

That’s why I so often write late at night, after a shower, when I should be sleeping. When my brain is finally starting to shut the fuck up.

Or why on a Saturday morning, after two hours of dancing and stretching, I can come home and write for as long as the house is quiet. 

I have a formula and it's a 1:1 ratio of writing to what I'm gonna call "creative ritual," and that just means anything that switches your brain off for a while. Whatever amount of writing time you have, dedicate the first half to creative ritual. You can dance, shower, meditate, run, kiss, go to the beach… whatever it is you do to tune into your body and listen. Most often that second half of actual writing will be easier, flowing, productive and fun. And you'll feel good! More integrated in body and mind. 

This works for me just about every time. Even after this week of sadness and overwhelm I have managed to snatch a few short moments of fast flowing writing and nearly made my weekly word target* 🤷‍♀️

*Idk I didn't actually count but progress is progress and the point is that creative ritual + writing can be the best fucking part of your week 😅

#writersofig #writersofinstagram #feministaf #feministasfuck #findyourvoice #tellyourstory #writeyourstory #writeyourbook #fuckthepatriarchy #fuckcapitalism #slowfashion #feministwriter #feministauthor
 #writingcommunityofinstagram #writingadvice #writingcommunityofig
#perthwriter 
#sustainablefasionblogger 
#womensupportingwomen
#capitalismsucks 
#fuckfear
#fuckperfectionism 
#feministmama 
#lifewriting
#writersofperth 
#memoir
#womenwhowrite #creativejourney #creativeprocess #creativewriting
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