What I love most about words is their power to connect.

You know when you read a novel and something just oof! Hits you in the guts? That moment you stop being a reader and become part of the story? Or when you realise the story is a part of you?

That’s the power of words. And we can it use it to connect with others at a visceral level, making them a part of our own story.

And writing not only connects us with others, but ourselves. To put something into words, we first have to figure out what we are actually trying to say, and why.

Ever since I could write, I have used writing to make sense of the world and how I feel about it. It’s a confusing place and feelings are complicated. But once we can communicate them, we can evoke them and this is the most powerful tool we have when it comes to getting people to take action.

If we can harness the power of words, then we can do pretty much anything.

My Story

It was 27 years before I considered writing for a living. I mean, from journaling and angsty teenage poems, to… what? A famous author? It didn’t seem realistic.

So I pursued my interest in health and business through a Bachelor degree, studying things like population health, health economics, health administration, organisational behaviour and anthropology. This set me up beautifully for a career in healthcare reform, managing projects and improving complex systems for the benefit of healthcare consumers (i.e. everyone).

At the heart of what I did was solving problems. And at the heart of that? People. Usually I was an outsider looking in – never the technical expert, always the facilitator. Listening, understanding, and working with teams to make change for the “greater good.”

In this role, my way with words was everything. I did well, and progressed quickly. Life was good, until suddenly it wasn’t.

My husband and I lost our first baby, and came close to losing me. I don’t think we realised at the time how deeply we were affected, with our thoughts and the world around us moving quickly to the next baby, the one that would make everything ok. But we lost that baby too. And then the next one. Grief and trauma pulled us down deep and for the first time in my life it didn’t matter what I did, how hard I worked. This problem I couldn’t solve.

I threw myself into my job, but that wasn’t working either. I kept banging up against this invisible barrier – whether it was bureaucracy or the patriarchy or my own rigidity I don’t know. But I was going fucking crazy.

It felt like I had all of this love and energy to pour out but nowhere for it to go. So I started channeling my misery through my writing and it helped me realise I needed to take control of the way I was spending my time and talents. I kept writing, and reading, and eventually learned that I could take the things I was good at (asking questions, figuring out what makes people tick, talking, writing, solving problems, strategy, data, WORDS) and make my own way, doing something I truly loved.

Copywriting, at it’s simplest, is using words to sell. Ideas, actions, products, services.

So here I am, being a copywriter. I didn’t quit my job, although I’ve taken a couple of breaks – being eventually lucky enough bring home two heavenly little hell-raisers.

With work, two human babies, a business baby and an old one-eyed mastiff called Stella, I developed a strong interest in wine so also felt the need to start a wine blog – check it out below! 

The rest of the time you’ll find me blogging about everything from business to feminism; working on my children’s book; laughing with my hubby; listening to gangsta rap; engrossed in deep conversation with the incredible thinkers and doers in my life; or on the dance floor.